Learn with Comics and Sequential Art by Will Eisner
The artistic legacy of a comic master
Will Eisner wasn’t simply another name in the comic industry; he was a visionary whose influence transcends decades and continues to inspire new generations of artists. So significant has been his contribution that one of the most prestigious awards in the industry, equivalent to the Oscars of comics, bears his name: the Eisner Awards. However, his legacy goes far beyond his artistic creations. For years, Eisner generously shared his knowledge through teaching at the School of Visual Arts in New York and by publishing three fundamental works that have become sacred texts for any serious illustrator: Comics and Sequential Art (1985), Graphic Storytelling and Visual Narrative (1996), and Expressive Anatomy for Comics and Narrative (2008).
Today we’ll dive into the first of these master treatises, Comics and Sequential Art, a work that has changed the way we understand and create comics. This book is not just a technical manual; it’s a window into the creative thinking of one of the most important visual storytellers of the 20th century. Do you dream of mastering sequential art? Discover resources here to develop your visual narrative creativity.
From disillusionment to discovery: Neil Gaiman and Eisner
Renowned author Neil Gaiman tells a revealing anecdote about his relationship with Eisner’s work. At twenty-five, disillusioned with the comic industry, Gaiman decided it was time to take the reins and learn to write and draw his own comics. At that crucial moment, he remembered Eisner, whose work The Spirit had been one of the few comics he continued to read enthusiastically even after his passion for the medium began to wane in his teens.
Gaiman describes Eisner’s impact this way: “In seven pages—normally less than 60 panels—he could build a short story worthy of O. Henry; funny or tragic, sentimental or hard-boiled, or just plain weird. The work was uniquely comics, existing in that place where words and pictures meet, commenting on each other, reinforcing each other. Eisner’s stories were influenced by film, theater, radio, but finally they were their own medium, created by a man who thought comics were an art form, and who was proven right.”
This ability of Eisner to tell complex and emotionally resonant stories in a limited space is precisely what makes Comics and Sequential Art such a valuable read for those seeking to master this medium.
Beyond a simple manual: The essence of sequential art
Comics and Sequential Art focuses on the multiple techniques for creating comics, but goes far beyond offering simple instructions. Eisner dissects each fundamental concept: the handling of time, framing, page composition, anatomical expression, and writing, both in comics and other visual arts. Through these pages, he guides us on a journey from the most basic to the most complex, teaching us how to build a comic from scratch, piece by piece, paying attention to every detail and always with the goal of creating a coherent visual journey for the reader.
Unlike more accessible works like those of Scott McCloud, Eisner writes with future professionals in mind, sharing notes and reflections derived from his years as a teacher. After the success of The Spirit and A Contract with God, Eisner reveals his secrets for achieving dynamic narratives and characters that seem to come to life on paper.
One of the author’s most interesting assertions, expressed in an interview with J. W. Rinzler, is his defense of imitation as a learning method: “For someone who draws comics, the first thing is to learn to manipulate the human machine. So you have to start by imitating. I used to have great discussions with other teachers who said I shouldn’t say that. But I don’t believe it. I think people ultimately come out of imitation to develop their own style and personality.”
This perspective shows us that Comics and Sequential Art is not intended to be a rigid instruction manual, but rather a journey through Eisner’s work and thinking, revealing how he perfected his art over the years and how he interpreted the reception of his publications. In essence, he shares his personal grammar, his unique methods for constructing and understanding comics. Enhance your visual narrative capacity by exploring new perspectives on comic language here.
The four pillars of sequential art
When Eisner proposed the notion of Sequential Art in 1985, he conceived it as an art form supported by four vital elements: design, drawing, panel, and writing. For him, this way of storytelling wasn’t a modern invention, but had existed since the dawn of humanity’s visual history, from cave paintings to Egyptian hieroglyphics and medieval tapestries.
This historical vision led Eisner to a fundamental conclusion that he shared in an interview with John Benson: to be a true creator in this medium, one must master both the visual and written aspects of the art. In his own words: “I think it’s absolutely essential. To achieve the name, or be worthy of the name of creator, a man should be both writer and artist. Now, he doesn’t have to write with words. After all, [Diego] Rivera and [José Clemente] Orozco were doing murals that, as far as I’m concerned, were vast pieces of writing, because the painter had an idea and was trying to communicate with the people who would eventually see it. He had something to say. That’s the heart of the matter: having something to say. The man who sits down and takes someone else’s script and simply translates it into images is doing something, and I don’t take away what is his due. I can only measure it by the contribution he has made to the script. He’s going so far, but he has a limitation. [Salvador] Dalí is a writer-artist combination. I could name any number of ‘creators’ who write and draw. You don’t have to use words, that’s my point.”
This integral perspective of the creator as someone who masters both the visual and the narrative is fundamental to understanding Eisner’s approach to comics as an art form. Next, we’ll explore some of his key ideas more deeply to apply them to our own creations.
Exploring Eisner’s fundamental concepts
The table of contents of Comics and Sequential Art reveals Will Eisner’s fundamental interests:
- Comics as a form of reading
- Imagery
- Timing
- The frame
- Expressive Anatomy
- Writing and Sequential Art
- Application of Sequential Art
- Learning/Print and computer era
We’ll focus particularly on the first three sections, which establish the conceptual foundations of his approach.
Comics as a unique form of reading
Eisner draws on Tom Wolf to define the unique language of comics: “The comic book presents a montage of both word and image, and the reader is thus required to exercise both visual and verbal interpretive skills. The regimens of art (e.g., perspective, symmetry, brush stroke) and the regimens of literature (e.g., grammar, plot, syntax) become superimposed upon each other. The reading of the comic book is an act of both aesthetic perception and intellectual pursuit.”
According to Eisner, the psychological processes involved in seeing images and reading texts in a comic are analogous, creating a unique fusion between prose and illustration structures. Comics use the repetition of recognizable images and symbols that, when employed over and over to express similar ideas, form a true visual language. This disciplined use creates the “grammar” of Sequential Art, establishing a parallel with literature that would later allow Eisner to develop the concept of the graphic novel.
A fascinating characteristic of Eisner’s approach is how he analyzes his own works to explain the resources he used. In the image above, he shows us the last page of one of Spirit’s stories, “Gerhard Shnobble.” The protagonist, who intended to prove he could fly, is hit by gunshots and dies in the attempt. Eisner analyzes this page as if it were a grammatical sentence: the predicates of the shooting and the fight are in distinct clauses; the subject is the thief, while Gerhard is the direct object. To complement this structure, he uses different modifiers such as the onomatopoeia “Bang bang” that functions adverbially, while gestures, grimaces, and postures act as adjectives in the visual language.
A particularly brilliant aspect of his technique is how he consciously manipulates the reading path. Eisner breaks with the ingrained cultural instinct of reading from left to right by joining the second panel with the last one through a nebulous line that guides our gaze directly to the ground and then to the space where Gerhard “resurrects.” This deliberate manipulation of the visual journey relies on our internalized knowledge of physical laws, subtly guiding our eye trajectory across the page. Unlock your ability to direct the reader’s gaze through advanced visual techniques.
Text as a visual element: The importance of lettering
One of the most innovative aspects of Eisner’s thinking is his conception of text as another visual element within the composition. For him, lettering is not simply a vehicle for information, but an integral part of the artistic expression of comics. Eisner assures that text should be read as an image due to the importance of lettering work, as words are part of the composition and must accompany the feeling one wants to express.
The style of letters can express environments and thoughts that are not made explicit in other ways, thus creating their own visual vocabulary. Typography, size, shape, and arrangement of words contribute significantly to the emotional atmosphere and tone of the story. A shout, a whisper, a thought, or a narration can be visually distinguished through variations in lettering style, enriching the reading experience and adding additional layers of meaning.
In the image above, Eisner exemplifies his position with a panel from A Contract with God. The stone block shown in the foreground, along with the style of text engraved on it, connotes the hardness of the contract, its unbreakable character, and its monumental weight. The integration of text with image creates a powerful visual metaphor about the immutable nature of the covenant with God. The letters not only communicate information; they are part of the materiality of the scene and reinforce the thematic message of the work.
This conception of text as image represents one of the most distinctive aspects of Eisner’s approach and demonstrates how each element in comics, from the smallest letter to the overall composition of the page, contributes to the visual narrative.
Timing: The temporal dimension in sequential art
Perhaps one of the most complex and fascinating concepts that Eisner explores is timing or temporality, an element he considers essential for the effectiveness of any visual narrative. As he explains: “Crucial to the success of visual narrative is the ability to convey time. It is this dimension of human comprehension that enables us to recognize and be empathetic to surprise, humor, terror, and the whole range of human experience […] To convey ‘timing,’ which is the manipulation of the elements of time to achieve a specific message or emotion, the panels become a critical element. A comic becomes ‘real’ when time and timing are incorporated into the creation.”
In the image he uses as an example, we can observe how framing is fundamental, along with the rest of the visual elements, to provoke different sensations in the reader. Eisner masterfully demonstrates that using a symmetrical distribution of panels is not the same as playing with varying sizes, blurring boundaries, or fragmenting actions. Each compositional decision directly influences how we perceive the passage of time in the narrative.
The manipulation of time in comics is achieved not only through the sequence of panels but also through the internal composition of each one. The space between panels (or gutter) becomes a crucial element where the reader mentally completes the action, actively participating in the construction of the story’s temporality. Delve into temporal manipulation techniques and take your narrative sequences to the next level.
This conception of timing as a structural element of comics allows Eisner to create complex narrative rhythms, alternating moments of rapid action with contemplative pauses, generating tension or releasing it according to the needs of the story. It is, in many ways, the dimension that makes comics transcend their static nature on paper to become a dynamic experience in the reader’s mind.
The revolutionary concept of Sequential Art
The term “Sequential Art” coined by Eisner represented a turning point in the way of understanding and analyzing comics. More than a simple label, this denomination elevated the status of the medium, moving it away from purely childish or commercial considerations and positioning it as an art form with its own language, grammar, and expressive potential.
For Eisner, Sequential Art was not exclusive to modern comics. It represents a visual narrative tradition that dates back to humanity’s first artistic expressions: from sequential paintings in prehistoric caves, through Egyptian hieroglyphics, medieval narrative tapestries like the Bayeux Tapestry, to contemporary comic strips and graphic novels. This broad historical perspective legitimized comics as the heir to a long tradition of visual storytelling.
Eisner’s conception of the creator as an integral artist who masters both the visual and the narrative laid the groundwork for the subsequent development of the graphic novel as a mature art form. His own work A Contract with God (1978) is considered by many to be the first modern graphic novel, a term that Eisner himself helped popularize and define.
The influence of his ideas extends far beyond his own creations. Artists as diverse as Alan Moore, Frank Miller, Art Spiegelman, and Neil Gaiman have acknowledged Eisner’s influence on their work. His conception of comics as a medium with its own unique visual grammar opened new expressive possibilities and elevated the artistic ambitions of the medium. Explore advanced visual composition techniques inspired by Eisner’s principles.
Applying Eisner’s teachings in the digital age
Although Comics and Sequential Art was written in a pre-digital era, the principles that Eisner establishes remain surprisingly relevant for contemporary creators. The visual grammar he developed, his understanding of the relationship between text and image, and his approach to timing and page composition transcend specific media and can be applied to both traditional printed comics and webcomics, digital graphic novels, and even animations.
In the current era, where digital tools have democratized comic creation, Eisner’s teachings on the fundamentals of Sequential Art are more valuable than ever. Aspects such as:
- Page composition: Eisner’s design principles can be applied to both physical pages and digital formats, including the infinite scroll of webcomics.
- Integration of text and image: His vision of lettering as a visual element remains crucial in the digital age, where typographic options have multiplied exponentially.
- Time manipulation: Eisner’s timing concepts can be enriched with the interactive possibilities of digital media, creating new ways to experience temporality in visual narrative.
- Anatomical expression: His techniques for conveying emotion and movement through anatomical drawing remain fundamental, regardless of whether one works with pencil and paper or with graphic tablets.
Contemporary creators can find in Eisner a bridge between tradition and innovation, learning fundamental techniques that allow them to explore new expressive possibilities in any medium.
Will Eisner’s enduring impact on the industry
Beyond his technical and artistic contributions, Eisner’s legacy includes having elevated the cultural status of comics. His work as an educator, theorist, and advocate for the medium helped legitimize comics as a serious art form and establish a critical vocabulary for analyzing it.
The Eisner Awards, established in 1988 and presented annually at San Diego Comic-Con, are perhaps the most visible symbol of his continuing influence. Considered the “Oscars of comics,” these awards recognize excellence in various categories of sequential art, celebrating precisely the kind of innovation and mastery that Eisner exemplified throughout his career.
His impact on art education has also been profound. University courses on comics and graphic novels frequently include his theoretical works as fundamental texts. The School of Visual Arts in New York, where he taught for years, continues to honor his legacy through programs focused on sequential art.
Perhaps most significant is how Eisner changed the perception of the comic artist’s role. By defending the idea of the creator as a complete visual storyteller, responsible for both graphic and narrative aspects, he elevated the artistic aspirations of the medium and paved the way for generations of authors who have taken comics to new creative heights.
Mastering the art of visual storytelling
As we have learned from Will Eisner, comics are much more than a simple succession of drawings with text. It’s a sophisticated language where word and image merge to create a unique narrative experience. When we master its fundamental principles—the handling of time, composition, framing, anatomical expression, and the organic integration of text—we can guide our readers both visually and emotionally through the worlds we create.
For those who aspire to master this art, the advice of the “Father of the graphic novel” remains as relevant today as when he first wrote it. Eisner teaches us that every element on the page, from the smallest line to the overall structure of the composition, must have a narrative purpose. He shows us how to create a reading flow that guides the reader’s gaze exactly where we want it, how to manipulate time to generate emotional impact, and how to integrate text and image in ways that enhance each other.
The next time you sit down to diagram your work, remember Eisner’s lessons: think of each panel as part of a visual symphony, consider how each element contributes to the rhythm and tone of your narrative, and above all, never forget that, as a creator, you have the power to manipulate time and space on paper to tell stories that resonate deeply with your readers. Take the definitive leap in your mastery of sequential art and turn your ideas into powerful visual narratives.
Will Eisner’s legacy continues to live on in every well-composed page, in every perfectly executed transition between panels, and in every story that manages to move through the unique power of sequential art. His teachings are not just techniques, but an invitation to see comics as what they truly are: an artistic medium with infinite expressive possibilities.